Report finds health is the new status symbol. CASH FLOW präsentiert S.CLASS das neue Premiumhealth-Magazin
17 Sep
A report funded by Pacific Magazines on Australia’s health trends shows that health has grown into the new status symbol and beacon of aspiration.
The report released this morning surveyed 60,000 people over the last three years and finds that health is the new aspirational achievement, with Australians working to at least be perceived as having a healthy body and mind.
The five trends to arise were; a move towards ‘health esteem’ and ‘healthy selfies’; people earning their treats rather than indulging; a favouring of natural ingredients and move away from glutten, hormones, dairy or wheat; an equal desire for a healthy mind and body; and finally, customisable, personalised health products.
The report was developed by Pacific Insights for Women’s Health, Men’s Health, Preventionand Bike Magazine. Women’s Health andPrevention were some of the few magazine titles to see an increase in readership.